The Wall Street Journal described him as “an assassin of all things right-wing.” The American Association of Political Consultants placed him in their Hall of Fame, and the Direct Marketing Association gave him their Lifetime Achievement Award.
Roger Craver is, in fact, a disruptor and challenger of the status quo. A pioneer in direct response fundraising in the \’60s, telemarketing in the ’70s, online information services in the ’80s, multichannel fundraising and communication in the ’90s, and donor-designed strategies today, he brings an experienced and critical eye to one of the greatest problem faced by today’s nonprofits: donor retention. He is the author of “Retention Fundraising: the Art and Science of Keeping Your Donors for Life,” published by Emerson & Church.
Roger helped launch some of the household names in the nonprofit advocacy sector: Common Cause, Greenpeace, the National Organization for Women, World Wildlife Fund, Habitat for Humanity and Amnesty International. He helped revitalize and grow older organizations—the ACLU, the NAACP, Sierra Club, Wilderness Society, League of Women Voters, Heifer Project International, and Planned Parenthood. Roger has conducted capital and annual fundraising campaigns, advocacy and membership drives in the U.S., Canada and throughout Europe.
He holds his A.B. from Dickinson College in Carlisle, Pa. and his J.D. from the George Washington University National Law Center.