May 17, 2017
8:00 am - 6:00 pm ET
150 N. 6th Street
Philadelphia, PA 19106
Starts: 2:00 pm | Ends: 2:40 pm
A day in the life of the digital marketing team at Environmental Defense Fund goes something like this: Understand and engage multiple internal and external constituents; be disciplined about channel mix; balance and prioritize sometimes competing goals. Join EDF’s David Acup, VP of marketing and digital strategy, and Kira Marchenese, associate VP of digital products and strategy, to learn how they successfully orchestrate these requirements—all while keeping pace with today’s market changes.
Here’s what you’ll learn that you can adapt for your organization: