Session 4: Comfortable in a Constant State of Change

Starts: 2:00 pm | Ends: 2:40 pm

A day in the life of the digital marketing team at Environmental Defense Fund goes something like this: Understand and engage multiple internal and external constituents; be disciplined about channel mix; balance and prioritize sometimes competing goals. Join EDF’s David Acup, VP of marketing and digital strategy, and Kira Marchenese, associate VP of digital products and strategy, to learn how they successfully orchestrate these requirements—all while keeping pace with today’s market changes.

Here’s what you’ll learn that you can adapt for your organization:

  • Getting comfortable balancing mainstays and change
  • Prioritizing constituents, channels and competing goals
  • Optimizing channels and communications
  • Evaluating the right mix of options from the deluge of new technologies
  • Understanding member and influencer value, and taking action based on that value


David Acup
VP, Marketing & Digital Strategy, Environmental Defense Fund

Kira Marchenese
Assoc. VP, Digital Strategy and Products, Environmental Defense Fund



May 17, 2017
8:00 am - 6:00 pm ET


150 N. 6th Street
Philadelphia, PA 19106

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