Fundraising for Loyal Donors: How to Run a Successful Online Membership Drive

Starts: 9:00 am | Ends: 10:00 am

Memberships are a great way for your nonprofit organization to establish ongoing, long-term relationships with your supporters. When your supporters become members, they’re joining a community of people who share their values – including an affinity for your organization and its cause. With thoughtful stewardship, these donors will continue their support for years to come.

In this session, Jessica Sotelo, director of online marketing at World Wildlife Fund, will share ways to inspire your casual supporters to become committed donors – and inspire current donors to increase their commitment – through an online membership drive. Additionally, she will share results from WWF’s two recent online membership campaigns, which exceed their goals.

Here’s what you’ll take away from this noteworthy session:

  • Why you need one clear call-to-action
  • How to mix two ingredients – a goal and a deadline – for success
  • The value of testing
  • The importance of listening to donor feedback



May 16, 2018
8:00 am - 5:00 pm ET


150 N. 6th Street
Philadelphia, PA 19106

Who's Behind This?

NonProfit Pro

  • Follow Us