May 16, 2018
8:00 am - 5:00 pm ET
150 N. 6th Street
Philadelphia, PA 19106
Starts: 1:15 pm | Ends: 1:50 pm
In 2017, the team at Ruffalo Noel Levitz surveyed and interviewed over 3,000 fundraisers to find out about annual, major and planned giving best practices—and continuing challenges. And what they found out was that new technologies and reaching new donors will receive big investment in coming years.
In this session, Brian Gawor, VP of fundraising research and chief “giving geek” at Ruffalo Noel Levitz, will talk about how annual giving programs are reaching new donors and how they are monitoring solicitation effectiveness. Additionally, he will shift to major and planned giving officers, hearing how they feel about their pools, wealth ratings and donor qualification.
Two common goals for these leaders are using data to better personalize the donor experience and monitoring fundraiser success and velocity—not just activity.
If you’re ready to stop throwing every appeal at everybody, or just blindly dumping prospects into gift officer pools, this session is for you.