May 16, 2018
8:00 am - 5:00 pm ET
150 N. 6th Street
Philadelphia, PA 19106
Internal General Counsel & Executive Director, DMA
As Data & Marketing Association’s (DMA) internal general counsel, Xenia “Senny” Boone, Esq., leads the organization’s efforts in ethics, compliance and best practices for the data-driven marketing community. She has over 25 years of communications law experience, spanning the range of marketing and fundraising issues. She manages board-level committees on DMA’s ethical guidelines, the policing of members’ compliance with the guidelines and reviews best practices with marketing practitioners. She leads educational efforts on topics of interest on corporate and social responsibility and works with DMA members on marketing and fundraising compliance.
Since 2002, Xenia leads the DMA’s Nonprofit Federation (DMANF) of nearly 400 nonprofit organizations and fundraisers before Congress, state and federal regulatory bodies to protect charitable speech. Since 2012, she helps oversee the DMA’s Email Experience Council, an organization of responsible email marketing practitioners. Prior to DMA, Xenia worked on behalf of newspaper publishers on media policy and communications law issues at the National Newspaper Association.
Xenia has a Juris Doctor from Catholic University in Washington, D.C., and a B.A. in Journalism cum laude from Temple University in Philadelphia. She is an adjunct professor on marketing ethics at Georgetown University’s School of Continuing Studies. She is a member of the District of Columbia Bar & New Jersey Bar.
Xenia was honored as a “Top Woman in Fundraising” by Fundraising Success Magazine in 2006. She resides in Southern Maryland with her husband and daughter. Boone is a classically trained ballet dancer.